How to reactivate your business after a time without sales

27/03/2025
Externa World

If you want to reactivate the sales of your business, do not miss these tips.

The success of a business today depends on its adaptability

Reinventing your business is not only a necessity in times of crisis, but a constant strategy to ensure the long-term growth of a business. By adapting to new trends, digitizing production and management processes, and taking advantage of innovative strategies, you can give yourself the differentiation you need, to stand out from the competition and offer a better service to your customers. With planning, innovation and a flexible mindset, you can turn this challenge into an opportunity to grow and evolve. 

If you want to reactivate the sales of your business, do not miss these tips.  In an initial stage of re-evaluation of the business, we suggest:

-Make a good diagnosis of your current situation

Reviewing and optimizing your business value proposition is necessary to analyze and determine whether the product or service is relevant to your audience.

Adjusting the offers according to the new needs of the market, it is necessary and relevant, together with the identification of the aspects and values that differentiate you from the competition and the reinforcement and maintenance of solid strategies of internal and external organizational communication.

In addition, we suggest you to evaluate and weigh, if you have debts, if the payment of your employees (in the case of having) is up to date, if you have reliable suppliers, if you have stock and other fundamental aspects of the business, so that everything works without inconveniences. 

-Analysis of the competition

Reconnect with your previous customers. Send personalized emails with discounts or special promotions; launch a loyalty campaign with incentives for those who return; ask for feedback to improve and strengthen your business.

-Redefine your mission and business goals

Perform a thorough analysis of the business scenario to make adjustments in your vision and strategy, verify that your product or service is up to date with the needs and trends followed by your customers/consumers, to be able to offer a unique product focused on your target audience.

-Reelaborates a business action plan

-Adjust your pricing and promotions strategy

Organize your entire plan of action, without missing any details. If you already had a business plan designed and structured, you can review it and make adjustments to reactivate it. This way, you will have a clearer view of what the next step is and what your limit is in terms of available resources and financial reach of the business.

Create attractive product and/or service packages or combos. Offer limited-time discounts to encourage purchase. Apply strategies such as upselling or cross-selling. 

-Evaluate and optimize your internal operation

-Network and seek alliances

Review your supply chain and optimize costs. Improve efficiency in inventory management and logistics. Empower your team to deliver better customer service.  Incorporates technology and innovation tools to optimize management processes.

Collaborate with other entrepreneurs or complementary companies. Participate in fairs, events or webinars of your sector. Join business communities to generate new opportunities. 

-Générer de la publicité et se faire connaître sur les réseaux sociaux. Renforce votre présence numérique

-Consulting with suppliers on areas of improvement. Forming strategic alliances

Activate marketing and advertising campaigns. Use social media ads and ad campaigns with precise targeting. You can resort to the implementation of strategies such as sweepstakes, collaborations with influencers or referral marketing.

You can even share testimonials or success stories to build trust. Update your website or social media with relevant content; use SEO strategies to improve search engine visibility; develop a news blog, with useful information to attract organic traffic to your website.

Collaborating with other businesses or organizations can help you expand the commercial reach of your business. Search, establish and strengthen partnerships with complementary brands that allow you to expand your audience, share advertising costs and offer combined products or services. 

- Analyses economic results and redefines or modifies sales strategies if necessary

-Flexibility and constant updating guarantee the success of a business

Use data analysis tools for decision-making.  

Data analysis will provide valuable information for business decision-making and the directionality to be followed in the trade action plan. Using technologies like artificial intelligence and Big Data can give you valuable insights about your business.

Some useful tools you may consider using to analyze results include: 

  • Google Analytics to know the behavior of customers on your website
  • CRM (Customer Relationship Management) to manage the relationships with customers.
  • Surveys and customer feedback to improve your offer.

In times of economic - financial uncertainty, it is key to stay informed about market trends, technological innovations and changes in consumer behaviour.  The success of a business today depends on its ability to adapt.

-Explore new sales channels

Depending on the type of product/ service you offer to the market, and if you already have a physical store, and do not yet have an online store - own e-commerce, you could develop a new sales channel that considers as a strategic form of sales, a website with an online store or its own Marketplace. The strengthening of the brand and the expansion of sales through the encouragement and dissemination of content on social networks such as Instagram, Facebook, etc., is essential to achieve greater reach and results.

Other direct sales channels that you can also use are telephone or mail sales, attendance at fairs and events, or door-to-door sales; all this depending on the type of product/service you offer and the business expansion you wish to achieve.

For indirect sales channels, that is, with intermediaries, we can suggest options such as: external marketplaces, distributors and wholesalers, retail or third-party stores, affiliate or referral programs, among others.

Although, there is a possibility that you will see mixed sales channels, combining omnicanality, ie the integration of the physical store plus the online store, added to the presence in social networks plus a call center. Or, you could resort to a dropshipping, when you sell online without warehouse of products, since it is the supplier who sends directly the product to the customer. Even subscriptions or memberships prove to be effective strategies for driving sales through subscription models.

Reinventing your business is not only a necessity in times of crisis, but a constant strategy to ensure the long-term growth of a business. By adapting to new trends, digitizing production and management processes, and taking advantage of innovative strategies, you can give yourself the differentiation you need, to stand out from the competition and offer a better service to your customers. With planning, innovation and a flexible mindset, you can turn this challenge into an opportunity to grow and evolve.